Whether you need simple changes to existing artwork or fresh new layouts, we are passionate about understanding your needs and providing you with outstanding graphic design that truly engages with the target audience and makes a significant impact. Our wide-ranging client base, from start-ups to global enterprises, all benefit whether we are creating a new brand or working within established guidelines.
Many people believe a brand only consists of a few elements; colours, fonts, a logo, a slogan. In reality, it is much more complicated than that. It is the consistency of the brand that makes up the company, driving it, showing what it stands for, what it believes in and why it exists. Our focus is to ensure consistency and we guarantee all design initiatives will blend seamlessly with the rest of your marketing materials.
Branding - what is it?
The visible elements of a brand, such as colors, design, logotype, name, symbol, that together identify and distinguish the brand in the consumers' mind.
A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product.
You might say that a brand is a ‘corporate image’. The fundamental idea and core concept behind having a ‘corporate image’ is that everything a company does, everything it owns and everything it produces should reflect the values and aims of the business as a whole.