White Space

White Space
By Emily Wang, UXUI Designer & Project Manager @ Jump
At Jump, we’re committed to ensuring the best user experience design. This includes elements that may seem unimportant but we believe every element contributes to how the end user uses a website. 
White space, also known as negative space, is one of these elements that we feel can greatly enhance a user’s experience on a website. Not only is it integral to the design and makes your site visually pleasing, but it can also help your business through increasing the effectiveness of your webpage by guiding the user’s attention to certain sections. 
We’ve compiled a few sources for our case on white space. Here’s a summarised version of our case for white space. 
  1. More space can draw user’s eyes to a certain element. It can also let users know the element’s purpose - this is good if your element needs to be interacted by the user.
  2. Drawing eyes to the element will increase the interaction rate - such as your call to action (CTA) sections. 
  3. Text becomes a lot more readable with space around it but also in between sentences (also known as leading) as well.
  4. You can create breathing space between elements, which is critical to engage your user’s attention. 
  5. Increased readability and breathing space also creates accessibility to your site, as it becomes easier for the page to be read and understood.

Read more about white space here and here.