This is an important question for all website owners and Mailchimp has written an insightful article to help.
More than 5 billion Google searches happen daily, which means search engine optimization (SEO)—adjusting your website to boost the amount of quality traffic that comes to it—is an essential part of connecting with your audience.
“SEO is free advertising for your business,” says Chris Homer, SEO Analyst at Mailchimp. “If you take steps to be sure you rank high for appropriate searches, you’ll be attracting the right audience.”
When you know what boosts your position in a search result—and what pushes down your ranking—it’s easy to design and update your site for SEO. Learn about SEO here, and then use the checklist to integrate SEO into your digital marketing strategy.
Illustration from MailChimp